Ville to Ville Craft Brew Relay Event Merch & Race Materials
Ville to Ville is a one-of-a-kind craft brew relay race, blending the energy of long-distance running with the fun of local breweries. Over the past few years, I’ve had the opportunity to design everything from race merch and t-shirts to photo backdrops, race bibs, stickers, and even commemorative beer cans—bringing vibrant, illustration-driven design to an event that’s all about community and celebration.
Client: Ville to Ville Craft Brew Relay Race
Creative Direction: Jennie Miller
Design: Jennie Miller
Photography: Ville to Ville
Kind Words
We decided to work with Jennie because she was in sync with our style. Her creativity and ability to listen to our desires for designs make our job easy. Very few tweaks are needed, which we appreciate so much!
We get tons of compliments on our designs and gear quality. We know working with Jennie increases our sales and brand quality. We definitely recommend her services to friends and race participants regularly because of her design talent, responsiveness, and a style that matches our own.
— ANNA HALL, Ville to Ville Co-Founder
Bringing the Event to Life, One Can at a Time
As a perfect finishing touch to an already vibrant event, the race featured a custom commemorative beer can that tied seamlessly into the race bibs, photo backdrop, and overall event visuals. A branded beer for a craft brew relay just made sense—and this limited-edition design captured the fun, energy, and celebratory spirit of race day.
Collaborating on this piece was a highlight, bringing together bold illustration, dynamic typography, and a design that runners could proudly take home as a keepsake.
